Ahead of its next show in Beijing on 30 April, Art of War CEO Andy Pi said Chinese MMA is one of the largest untapped opportunities in global sports.

“Take my word for it,” he says, “when the rest of the world catches on to what we’re building in China with Art of War Fighting Championship they’ll realize the real heart and soul of global martial arts is beating strong in Beijing.”

The main event of Art of War 17 will see American fighter Waylon Lowe (16-7-0) take on Brazilian Júnior Assunção in the 155 lbs division

with a co-main event to see Mongolian fighter Rijirigala Amu (10-4-0) take on Japanese mixed martial artist Shunichi Shimizu (30-14-11).

Pi said the event promises to combine the best aspects from the cultures of traditional Eastern martial arts and Western mixed martial arts from around the world.

Pi, an innovator of Chinese MMA was the first to promote mixed martial arts in China and continues to see tremendous potential for the sport.

“MMA is the most exciting sport in the world but most of the big shows are promoted with US fans in mind. Art of War is built from the ground up for more traditionally minded Chinese sports fans. By combining the energy and excitement of MMA with the ancient culture of honor and respect typical of traditional Asian Martial Arts, AOW brings the 21st century’s fastest growing sport to the world’s largest sports fan market in a new and more powerful way,” he said.

Pi aded that plans are underway to extend the Art of War brand and its philosophy into other types of media and business opportunities in Asia and perhaps one day, around the world.

“We see a massive opportunity because so much of the world has been waiting for something like this.”