Under Armour, one of the biggest names in sports clothing, is finally getting into the fitness gadget market. And it’s doing so in a big way.

The company has unveiled its first-ever Connected Fitness product portfolio and launched a new UA Record app experience, designed to make athletes better, at the Consumer Electronics Show in Las Vegas. The line of devices includes UA HealthBox, a Connected Fitness system, UA SpeedForm Gemini 2 Record Equipped, the brand’s first smart shoe, and two models of wireless headphones.

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UA Record will power the UA HealthBox experience and will serve as the hub for Under Armour’s health and fitness data. UA Record now provides a full view of your health based on four quadrants – SLEEP, FITNESS, ACTIVITY and NUTRITION – through an intuitive single-view dashboard. This snapshot view of your daily progress is set towards individual goals and calculates insights based on your performance, including a brand new metric, “How do you feel?”