Under Armour, one of the biggest names in sports clothing, is finally getting into the fitness gadget market. And it’s doing so in a big way.
The company has unveiled its first-ever Connected Fitness product portfolio and launched a new UA Record app experience, designed to make athletes better, at the Consumer Electronics Show in Las Vegas. The line of devices includes UA HealthBox, a Connected Fitness system, UA SpeedForm Gemini 2 Record Equipped, the brand’s first smart shoe, and two models of wireless headphones.
UA Record will power the UA HealthBox experience and will serve as the hub for Under Armour’s health and fitness data. UA Record now provides a full view of your health based on four quadrants – SLEEP, FITNESS, ACTIVITY and NUTRITION – through an intuitive single-view dashboard. This snapshot view of your daily progress is set towards individual goals and calculates insights based on your performance, including a brand new metric, “How do you feel?”