KEN BERGER NAMED EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER OF ASIA.

UFC has tapped Ken Berger to head up its operations across Asia, filling the shoes left by former Asia boss Mark Fischer.

Fisher was let go from his role in August this year after a management reshuffle which saw Garry Cook, who was running the promotion’s UK office, take on the role of chief global brand officer.

Berger, 49, comes to the UFC with a strong background in sports management and some 25 years working in Asia.

He held the role of international vice president Asia at IMG and also ran his own agency, Sports Marketing Japan, acting as licensee for global properties from NBA to NFL, PGA Tour, UFC and ESPN.

In 2009 SMJ was acquired by Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency.

Cook said the next twelve months will see UFC enter new markets in Asia, develop a more robust roster of local fighters and host several events across the region.

The promotion has stated previously that this would likely include Philippines and Korea.

“The UFC welcomes a leader like Ken to drive increased brand growth in Asia and take the sport and the UFC to the next level,” Cook added.

Berger said his role with UFC in Asia puts him in a “very special position”.

“Mixed martial arts is the world’s fastest growing sport and Asia is its birthplace.”

“I am hugely excited to be part of such a dynamic industry and I am looking forward to helping the sport grow in this part of the world.

“The international stage is an important piece of UFC’s success, together with our talented and committed staff and athletes, we will help to scale MMA across Asia.”