Two powerful sports properties, one MMA community.
Asia’s fastest-growing sports media group Tap Media has taken full ownership of The Fight Nation LLP, a leading mixed martial arts publishing firm based in Singapore.
Under the agreement, Tap Media will take on The Fight Nation’s website, its full library of content and a number of highly engaged social media channels, with immediate effect.
The Fight Nation was founded in July 2011 by Wesley De Souza and Gary Lim with a mission to bring readers the most comprehensive coverage of mixed martial arts in Asia.
The sport has since grown into a powerhouse and expanded at a rapid rate across Asia markets including Myanmar, Vietnam, South Korea, Indonesia, Japan, Singapore, Malaysia, Philippines and China.
The acquisition of The Fight Nation will give Tap Media, owner of ROUGH Magazine and rough.asia, much greater reach into these key Asia markets.
“Mixed martial arts is a sport on the absolute rise,” said Matt Eaton, publisher of Tap Media Ltd.
“In just a few short years MMA has become one of the fastest-growing sports in Asia and The Fight Nation brings a unique perspective to the world of MMA. The Fight Nation was born in Singapore but quickly expanded its coverage across the region. We are extremely excited and thankful to Wesley and Gary for their trust and support in the handover process.”
In addition to expanded coverage, the combination of The Fight Nation and ROUGH offers advertisers a powerful media solution to engage highly desirable audience of professional male and increasingly female readers aged 18 to 54 years.
Along with the acquisition, TFN has been given a makeover, with the website relaunched for the mobile generation. New social functions also make it easier to share our content via email, Whatsapp, Facebook, Twitter, Pinterest, LINE and many, many other social platforms.
In coming months the site will continue to evolve and grow alongside the popularity of the sport.
Check out The Fight Nation and follow on Facebook, Twitter and Instagram.
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