SPORTS BRAND CONTINUES TO EXPAND ITS REACH INTO THE WORLD OF MIXED MARTIAL ARTS, ANNOUNCING PARTNERSHIPS WITH UFC WORLD CHAMPIONS JON JONES AND RONDA ROUSEY.
The signings of Jones and Rousey follows the recent announcement of Reebok’s partnership with UFC.
Jones, the UFC Light Heavyweight Champion and Rousey, the UFC Women’s Bantamweight Champion, will work closely with Reebok to help develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit.
“Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters,” said Matt O’Toole, President, Reebok.
“We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.”
On 2 December, it was announced that, starting in 2015, Reebok will be the exclusive authentic global outfitter of UFC. As part of the long-term partnership with UFC, Reebok is creating, for the first time ever, UFC ‘Fight Week Gear’ and ‘Fight Night Kits’ for all UFC athletes, as well as an apparel collection for millions of UFC fans around the world.
Jones and Rousey join UFC Lightweight Champion Anthony Pettis and former UFC Welterweight Champion Johny Hendricks as part of Reebok’s growing roster of UFC athletes.