ROUGH is a men’s lifestyle media brand 100% dedicated to the world of mixed martial arts – now considered the fastest-growing sport in the world.
Launched in Hong Kong in August 2014, ROUGH is putting a new spin on the men’s publishing category.
Backed by a bimonthly magazine and digital portal, ROUGH is packed with the best interviews, features, product reviews, health and nutritional advice, training techniques, major events, ring girls and profiles of the toughest guys in modern sport.
More than that, ROUGH is a guide for health enthusiasts, with tips and training techniques, food plans and essential life knowledge from some of the regions top sports trainers.
Asia lives and breathes all forms of martial arts, whether it’s boxing, wrestling, kung fu or judo. It’s part of the fabric of our daily lives that has been implanted through cultural icons like Bruce Lee, Jackie Chan and Jet Li.
Right across the region mixed martial arts has exploded into the sporting scene, selling out stadium events in Macau, Japan, Singapore, Philippines, Korea and Malaysia.
Alongside the rise of MMA, training and fitness clubs from Epic MMA, JAB, Hayabusa, Everlast and PURE are tapping into the phenomena.
ROUGH is a modern and intelligent way to engage upwardly mobile, professional males hell bent on discovering the next big thing.