ROUGH is a sports media brand 100% dedicated to the world of mixed martial arts in Asia. Launched in Hong Kong in August 2014, ROUGH is putting a new spin on the sports publishing category.

Backed by a annual magazine and digital portal, we offer readers the best interviews, features, product reviews, health and nutritional advice, training techniques, ring girls and profiles of the toughest athletes in modern sport.

THE PHENOMENA

Asia lives and breathes all forms of martial arts, whether it’s boxing, wrestling, kung fu or judo. It’s part of the fabric of our daily lives that has been implanted through cultural icons like Bruce Lee, Jackie Chan and Jet Li.

Right across the region mixed martial arts has exploded into the sporting scene, selling out stadium events in Macau, Japan, Singapore, Philippines, Korea and Malaysia. Alongside the rise of combat sports, training and fitness clubs from Warrior to Evolve MMA, Tiger Muay Thai, Phuket Top Team and Versus Hong Kong are tapping into the phenomena.

ROUGH is a modern and intelligent way to engage upwardly mobile, professional consumers hell bent on discovering the next big thing.